The Elusiveness of Marketing Success – Part 1
Connections Why is digital marketing success so elusive? When you look at all the resources we have around us, all the thousands of “how...
Strap a rocket-pack to your sales pitch!
Selling consultancy, training or any other service where imparting knowledge is a key part of the marketing process often requires...
Empower e-learning with characters and stories
There is little doubt that technology has revolutionized learning. Although there is a long list of e-learning advantages there are also...
Send your clone out to do your marketing!
The problem with selling a consultancy or training service is that you are selling something intangible. That requires a tremendous...
Building Visibility
One of the greatest challenges for many consultancies and educators is creating and sustaining visibility among prospects and clients....
The Consultant’s Brand
Seth Godin defines a brand as “a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s...
