Some of the many outstanding companies we've done work for
Explaining your value proposition
is not enough.
Most lead conversions fail because understanding
does not automatically translate into action.
You explain your
Although understanding is a crucial component of non-impulsive decision making, it is rarely enough.
If you want your content to be more persuasive, you have to engage the whole brain by including the following:
A Rational Narrative that focuses on not just understanding but sense-making.
An Emotional Narrative that will activate decision-making processes.
A Visual Narrative that will bolster the rational and emotional narratives.
A Primer Narrative that will amplify the effectiveness of the other narratives by priming the mind and steering it in the right direction through framing.
WAKSTER has developed a robust framework of understanding that allows us to weave these four narratives into what we've coined Persuader Animations.
It is a synthesis between the rational and the intuitive, logic and creativity, and science and art.
Suppose you want to create genuinely persuasive marketing content. In that case, it makes sense to base it on what science tells us about how the mind makes decisions rather than on our casual intuitions.
400+ animations and counting
450+ characters across 60+ collections
We have two decades of expertise in animation, character design and delving into the depths of persuasion techniques.
2D & 3D animation
Our unique approach of bringing the science of persuasion together with the art of animation gives us a focus generalist agencies and most animation studios can’t offer.
We specialise in B2B animations.
What Our Clients Say
The question is
Animation offers you a blank canvas to create whatever objects, events, environments, and characters you need to create highly engaging stories ideal for information assimilation and retention.
You don’t get that with video unless you have a blockbuster movie budget that can pay for actors, special effects, set builders and more.