Understanding is a crucial part of non-impulsive decision-making. But it's rarely enough.

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You want your website, social media or emails to make a more effective introduction to your products, your services, or your cause. You want to persuade someone to take action.

And the effective way to do it?

Engage a broad swath of their mind’s information processing and decision-making systems.

 

Why?

 

Because when they’re considering your value offer, all of these mental systems are involved anyway. If you’re not engaging them, you’re just leaving things to chance.

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• A Rational Narrative that focuses on not just understanding but sense-making.
   

• An Emotional Narrative that will activate decision-making processes.
   

• Visual and Auditory Narratives that will not just reflect but augment and bolster the rational and emotional narratives. 
   

• A Primer Narrative that will amplify the effectiveness of the other narratives by priming the mind with thoughts and emotions favourable to your message.

 

WAKSTER has developed a robust framework of understanding that allows us to weave the four narratives into what we call Persuader Animations.

You don't want an ideal client to visit your site and disappear because your message didn't connect or it missed that one push that would have persuaded them to contact you. It makes sense to base your first introduction on what science tells us about how the mind makes decisions. That means utilising the whole brain to persuade people of the value you offer.