Companies are told they need to differentiate themselves from the competition. This is often incredibly difficult to do in a way that the marketplace can instantly recognise as significant and valuable. Rather than differentiating your brand you can make it look and feel more distinctive.
This is exactly what Helen Bower from Adder Bookkeeping wanted to do. Her vision was for a brand that would reflect her engaging personality, her love for puzzles and her passion for bookkeeping. At the same time she wanted to persuasively communicate what makes Adder Bookkeeping different from the competition.
Below is what we created: