When Explaining your Value Proposition is not enough THE PROBLEM When it comes to persuading someone to take action, I've realised that...

The industry is full of grey people with grey personalities and grey websites. I'm not grey and needed my website to be radically differ

Why are emotions important? Brain-damaged patients left devoid of emotion, struggle to make the most elementary decisions. The ability to...

There are many reason why character can make a big difference in your marketing. The most important one is "Feel Good"

On October 27, 1994, Jack Stuart was walking in the park next to his home when he was unexpectedly hit on the head with a banner that...

Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess, and that means trouble for...

Humanising your Brand and Marketing with Characters Strange as it might seem, marketers often forget they’re in the business of...

Compulsion Compulsion is defined as an irresistible urge to behave in a certain way. Isn't that what you would like to generate with your...