The Elusiveness of Marketing Success – Part 2

Compulsion Compulsion is defined as an irresistible urge to behave in a certain way. Isn't that what you would like to generate with your marketing? If people have an irresistible urge to like, re-tweet, share, comment, click to download, visit your website or call you, not only will your message spread like wildfire but you will have a flood of new leads and sales. What are the ingredients of compulsion? What makes someone like, re-tweet, share, comment, click to download or call you? People take action for two reasons only: they either want to gain something; or they want to avoid losing something. At any point in time that a potential prospect encounters your marketing message they wil

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