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Why animation is worth the investment

Why animation is worth the investment

When it comes to marketing, persuasion and explanation are two very different things. It’s all very well to explain to a potential customer your products or services and the benefits they bring. However, they might not fully grasp the benefits of what you’re offering on an emotional level.

That’s where persuasion is essential. Persuasion incorporates emotion into the explanations. It’s a way of presenting your business as the authoritative presence in your field but also going one step further, making would-be clients believe they need you.

One of the best ways to persuade customers to buy from you is through animation videos. Here’s why it’s worth the investment and how it can benefit your business.

Why does animation persuade people?

With animation, you can quite literally create a world custom-made to your needs, designing environments, characters and items that perfectly fit the message you want to convey. You even have an endless choice of characters you want to occupy that world. Our WAKSTER character library already has more than 60 character morphologies (shape styles).

Animation can also be shaped to fit your brand style. For example, when it comes to animated videos, you could go for a bright colour palette to distinguish different aspects of a system. Alternatively, you might prefer a more constrained colour pallet to convey a more realistic aesthetic to showcase professionalism. It all depends on your target market and what they’re looking for from you.

Animation is excellent for lead conversion because you can design clips to directly appeal to your future customers. As such, it persuades people to have more interest in your business.

What are animated explainer videos?

WAKSTER focuses on animated explainer video production. Explainer videos are short- to medium-length animations detailing exactly why someone should invest in your business and the benefits it’ll bring to them.

Animated explainer videos are specifically designed to increase leads and drive traffic to your website and social media channels. They’re one of the most efficient ways to generate interest in your products or services.

Explainer videos are more effective than blog articles and text because they combine audio and visual elements. When this is done to carefully target a specific demographic in a particular way, it holds people’s attention far longer.

At WAKSTER, we’ve coined the term ‘Persuader Animations’ – combining creativity and art with the science of behavioural economics to create highly persuasive animations.

What are the benefits of animation investment?

The most crucial benefit of animation investment is flexibility. You can create anything you want, from a two-hour feature cartoon to a short 30-second explainer video.

With hundreds of styles and characters and unlimited adaptability, animation presents viewers with an easy-to-watch, simple-to-understand video. By combining professionalism and simplicity, you’re well on the way to persuading customers to take an interest in your value proposition.

Animation is engaging, attention-grabbing and memorable. It can be used for brand recognition through characters or particular shapes and for promoting a straightforward and relaxed (but confident) approach.

It’s hard to put a price on your brand. It’s not a quantifiable asset. However, by promoting yourself in this manner, using animation, you’ll soon find more and more leads and contacts with registered interest.

Ask for more information from WAKSTER

WAKSTER is an animation production company. We can produce anything you might want or need for your business, but we’re most well-known for our Persuader Animations. This is our own term for explainer videos aimed at creating conversions.

Our team comprise highly skilled and experienced animators, lighting experts, voice actors, and much more. However, we’ve also invested a lot of time in getting an in-depth understanding of the field of behaviour economics and psychology. Our animations carefully combine the two, presenting the audience with a science-based story or video explainer to catch and retain attention for long enough to be persuasive.

Feel free to contact us for a friendly, commitment-free chat about animation and the fascinating field of science-based, audience persuasion strategies.

We’re always eager to take on new challenges! Please don’t hesitate to get in touch. Use the form on the contact page or call us on 01562 636633. We can’t wait to hear from you!


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