The Elusiveness of Marketing Success – Part 1

Connections Why is digital marketing success so elusive? When you look at all the resources we have around us, all the thousands of “how to” and “7 easy steps” and the many “complete guides”, we should all be amazing marketers by now. All we need to do is follow these cleverly devised steps and “Kaboom” success! But it doesn't work like that. Do a search on “how to market your business” and you get a lot of talk about what channels to use: blogs, social media, e-mail, press releases, etc. There is also a lot of talk about how to be more effective on each of those channels – how to market yourself on Facebook, Twitter, LinkedIn, Pinterest, etc. So after you've sorted out your message, drawn u

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