Irrational Marketing

Humanising your Brand and Marketing with Characters Strange as it might seem, marketers often forget they’re in the business of communicating with humans. All effort goes into consumer-centric, rational activities such as business objectives, needs analysis, the buying journey, trigger events, social media channels and buyer personas; but where is the human factor in all this? As humans we want engaging and meaningful experiences, visual communication, stories and emotional connections. We react favourably to things with wow-factor, that offer us aha-moments and experiences that make us feel good. In November 2012 Melbourne, Australia’s Metro Rail launched a viral video called Dumb Ways to D

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© 2017 WAKSTER Ltd       
Registered in England and Wales.

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Animation Studio: Birmingham, West Midlands, Kidderminster, UK

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