Creating Online Business Success

Most websites are nothing but online brochures. To create real business success requires a new approach - an Enhanced Online Business approach. Creating a successful online business is not difficult. It just involves a lot of work, an understanding of how things work on the web (which is different from how it works in the bricks and mortar world), and a steadfast conviction. The reason you need steadfast conviction is because the rewards can be substantial but it takes time to set it all in place. 1) Revenue Models The first thing you need to ask yourself is this: “How am I going to make money with my online business?” Various revenue sources have been trail blazed and have proven themselves

When a thousand words fail you

A picture is worth a thousand words? Think again. The adage refers to the notion that a complex idea can be conveyed with just a single image. It also sums up our ability to absorb large amounts of data more quickly through images as opposed to text. With this in mind we are convinced that images should be an important part of your media mix. Research shows that for the average web page, users have time to read at most 28% of the words; 20% is more likely. So it makes sense to use images to convey thousands more words that strengthen your business case. Let’s think about this for a moment: it might be true that you can describe the content of an image in a thousand words. However, you’re not

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