Emotional Marketing

Why are emotions important? Brain-damaged patients left devoid of emotion, struggle to make the most elementary decisions. The ability to make analysis of cost and benefit is maintained but without emotions they just don’t know what to choose. Emotions allow you to mark things as good, bad or indifferent and this forms the basis of the decisions you make. Emotions are so powerful they can motivate you to kill. Trolley problem 1 A runaway trolley is heading down the tracks toward five people who will all be killed unless you pull a lever to divert the trolley onto another track that will only kill one person. What do you choose? Most people choose to pull the lever. Trolley problem 2 A runa

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