Why Marketing should care about Entertainment

On October 27, 1994, Jack Stuart was walking in the park next to his home when he was unexpectedly hit on the head with a banner that read: ‘You Will’. Last year, Jack landed in hospital after a mob of over 700 people brutally attacked him with banners. When interviewed Jack said these unprovoked attacks happen on a daily basis not just to him but to everyone visiting the park. Today Jack goes out prepared. He is protected by … an ad blocker. We are bombarded on by between 300 – 700 marketing messages per day. In response UK ad blocking grew by 82% to reach 12 million active users in 12 months up to June 2015. One of the main reasons cited were that adverts are interruptive and annoying. How

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