Your IT factor is what you say, do or show to trigger a lightbulb moment about the value your product or service offers to the customer.

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This template will help you find that IT Factor.

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A well-structured Rational Narrative connects the dots so the value proposition of your pitch makes persuasive sense.

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This guide will help you structure an effective Rational Narrative for your pitch.

An Emotional Narrative boosts the perceived value of the facts in the Rational Narrative and drives decision-making.

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This guide will help you develop an effective Emotional Narrative for your pitch.

Visual information is processed by the brain’s visual cortex, enabling rapid interpretation and understanding, which is crucial in retaining an audience’s attention and interest in a pitch setting.

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This guide will help you develop an effective Visual Narrative for your pitch.