Marketing works if you have
CREATIVE CONTENT + AMPLIFICATION
underpinned by data and strategy
If your marketing isn't creative,
the results will suck because you are amplifying content that sucks.
CREATIVE GIVES YOU:
Your marketing sucks if people don't take notice of it.
Great creativity will make you stand out like a cupcake in a sausage factory.
People won't be able to resist taking notice.
Your marketing sucks if it cannot hold people's attention.
Exceptional creativity keeps people engaged by producing irresistible stickiness in the brain's limbic system.
That means people learn easier, their emotions are triggered and they remember your message for longer.
Your marketing sucks if people don't truly get the value you offer them.
Great creativity can simplify the process of understanding your value offer through visual communication and storytelling.
Your marketing sucks if it doesn't make an emotional connection.
Unless people feel excited, confident and a sense of trust they won't buy from you.
Great creativity triggers a powerful sense of to Wow!, Aha! and Yes!